Quotations
Insights from designers and innovators
- “People don't buy what you do, they buy why you do it.”Simon Sinek
- “Collaborative innovation is a state of mind. A belief that none of us is as smart or capable as all of us."Saul Kaplan
- "Design has no special subject matter of its own apart from what a designer conceives it to be."Richard Buchanan (Wicked Problems in Design Thinking, 1992)
- "If you are not ashamed of your product when you launched, you launched too late"Reid Hoffman, Founder, LinkedIn
- “Most businesses organize for operation, not innovation.”Chris Conley (2007)
- “You can’t Six Sigma your way to high-impact innovation.”Bruce Nussbaum (2005)