Quotations
Insights from designers and innovators
- “The 'Design Thinking' label is not a myth. It is a description of the application of well-tried design process to new challenges and opportunities, used by people from both design and non-design backgrounds. I welcome the recognition of the term and hope that its use continues to expand and be more universally understood, so that eventually every leader knows how to use design and design thinking for innovation and better results.”Bill Moggridge
- “When you grow up you tend to get told that the world is the way it is and your life is just to live your life and try not to bash into the walls too much…that’s a very limited life. Life can be much broader once you discover one simple fact—everything around you that you call life was made up by people that were no smarter than you…shake off this erroneous notion that life is there and you’re just going to live in it versus make your mark upon it. Once you learn that, you will never be the same again.”Steve Jobs
- "Innovation is a practice laying somewhere between science and art."Robert Shaw
- “The greatest scientists are artists as well.”Albert Einstein
- “Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.”Elon Musk
- “To describe the problem is part of the solution.”Karl Gerstner (1964)